Nintendo: Piracy Not to Blame for Poor Sales

Paul Lilly

It's always refreshing to hear a company that 'gets it,' and Nintendo appears to be one of those outfits. During a recent investor call, Nintendo CEO Satoru Iwata was given the opportunity to blame piracy as the reason why Nintendo's hardware and software sales haven't met expectations, but he didn't do that .

"Even with piracy, as long as we can create products which can attract attention from many consumers and which can greatly entertain them, that software can make it to the number one position of the hit software sales chart," Iwata explains .

"So, we would like to consider it from both perspectives simultaneously. It is true there is always the influence of piracy, but it is important for us to increase the number of our consumers who are willing to shell out their money to purchase our products."

That doesn't mean Nintendo plans to turn a blind eye to piracy, and according to Iwata, Nintendo is working on ways to "beef up the countermeasures" starting with the 3DS console. Just don't expect Nintendo to go all Crytek on us any time soon.

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