New Study Breaks Down Twitter Usage Habits


For the first time ever, the Pew Research Center's Internet & American Life Project conducted a study that exclusively examines Twitter users, and this is some of what they found.

  • Out of all Internet users, 8 percent use Twitter
  • The most active demographic belongs to 18-29 year-olds, of which 14 percent use Twitter
  • Minority Internet users (African-Americans and Latinos) are more than twice as likely to use Twitter as are white Internet users
  • Urban residents are roughly twice as likely to use Twitter as rural dwellers

So what does it all mean? Perhaps nothing to the average user, but for companies and marketing heads, the survey results, surprising as some of them are, could come in handy.

View all the results here .

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