According to a
by the Harvard School of Business’ Bill Heil and Mikolaj Piskorski, men on Twitter are far more likely to follow other men over women.
According to the study, they “found that an average man is almost twice more likely to follow another man than a woman. Similarly, an average woman is 25% more likely to follow a man than a woman. Finally, an average man is 40% more likely to be followed by another man than by a woman. These results cannot be explained by different tweeting activity - both men and women tweet at the same rate.”
What’s more interesting is that there are more women on Twitter than men. “Females hold a slight majority on Twitter: we found that men comprise 45% of Twitter users, while women represent 55%.”
Though, I’d like to take this chance to say that I’m an equal opportunity follower. It doesn’t matter if you’re Will Smith or Veronica Belmont , I’ve got no problems following Twitterers of either gender. (Oh, and don’t let your gender deter you from following me !)
Image Credit: Harvard School of Business