New Look Microsoft Unveils Fresh Digs Ahead of Windows 8 Launch

Paul Lilly

After 25 years sporting the same logo, Microsoft today decided "now is the perfect time for a change." That's hard to argue with Windows 8 right around the corner, representing one of several major product launches in store for the Redmond outfit. Windows Phone 8, new Xbox services, and another version of Office are also on tap for Microsoft, and for end users, you'll notice a "common look and feel across these products," Microsoft says.

"This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning," Microsoft said in a blog post.

Getting into the nitty-gritty of the new logo, Microsoft explains it consists of two components, the first of which is the Segoe font for the logotype. It's the same front Microsoft uses in its products and marketing communications. The other part is the multi-colored symbol.

"The symbol's squares of color are intended to express the company's diverse portfolio of products," Microsoft says.

Expect to see Microsoft displaying the logo "prominently" on new products, on its website, in its retail stores, in television ads, and anywhere else Microsoft can think of.

So, whats the verdict -- thumbs up or thumbs down on Microsoft's new logo?

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