It seems like Amazon has figured out that if you price a desirable device appropriately, people will buy it, and do so in droves. Not exactly a novel concept, but the success of Amazon's new generation Kindle eBook readers should serve as a reminder of this. According to Amazon, these new Kindles are the fastest-selling Kindles of all time.
"It's still October and we've already sold more Kindle devices since launch than we did during the entire fourth quarter of last year -- astonishing because the fourth quarter is the busiest time of year on Amazon," said Steve Kessel , Senior Vice President, Amazon Kindle. "Readers continue to choose Kindle for its all-new electronic ink screen with 50 percent higher contrast, readability in bright sunlight, long battery life of up to one month, light 8.5 ounce form, flexibility to read their books across all major LCD devices and platforms, and low $139 price. It's clear that this is going to be the biggest holiday for Kindle yet -- by far."
The Kindle's success has trickled down into the electronic book category too. Amazon reports that during the past 30 days, its customers have purchased more Kindle books than print books, including both hardcover and paperback combined.
"For the top 10 bestselling books on Amazon.com, customers are choosing Kindle books over hardcover and paperback books combined at a rate of greater than 2 to 1," Amazon said.