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You snooze, you lose. Netflix last month said it was planning to raise the price of its subscription-based streaming service by up to $2 for new members, and sure enough, it made good on that promise today, though it settled on a $1 price increase instead of $2. A typical Netflix subscription now runs $8.99 per month, though if you're willing to limit yourself to standard definition (SD) content on one screen at a time, you can still subscribe at the old $7.99 per month rate.
"To continue adding more movies and TV shows, we are increasing the price of our $7.99 a month streaming plan by one dollar to $8.99 for new members. Current Netflix members get to keep their current price for two years, enjoying HD-quality movies and TV shows on any two screens at the same time," Netflix announced in a blog post.
The price hike comes just weeks after Netflix inked a multi-year agreement with Comcast for an undisclosed sum to ensure its content is delivered to subscribes at full speed. Netflix wasn't happy about it, but without the deal in place, Comcast subscribers who signed up for Netflix were complaining of poor quality video, long buffers, and dropped feeds.
Netflix also recently began streaming select content in 4K Ultra HD to compatible TVs (be wary when shopping a 4K television, as not all of them support Netflix in Ultra HD). Later this year, Netflix will add Breaking Bad to the list of programs available in 4K (reportedly in June).