Pretty soon, even your toaster will come with Netflix streaming built in. In the meantime, Netflix's newest target is Sony's line of online-enabled Bravia LCD televisions.
Enabled via a software update expected to launch this fall , those with compatible Bravia sets will gain access to the same growing catalog of movies and television shows that are available on an also growing list of Netflix-streaming devices, including the Xbox 360 console, Roku player, some TiVo sets, and a few Samsung and LG Blu-ray players.
Supported Sony TV sets so far include the XBR9 series, Z5100 series, and the W5100 series, while other Sony sets can add support via a $200 Bravia Internet Video Link. In addition to Netflix streaming, Bravia Internet Video-enabled devices also support content from Amazon's Video-On-Demand, YouTube, CBS, and others.