Netflix Says Streaming Use is on the Rise

Ryan Whitwam

Netflix has been adding subscribers at a nice clip, seeing an amazing 1.7 million new subscribers in jus the first quarter. As such, it's no surprise that the company is reporting that they've met aggressive earning expectations with total revenue of $493 million. But a lot of those subscribers are signing on and staying largely because of the Netflix Instant Streaming service .

The Netflix streaming service suffered from scant selection at launch, but is now getting more expansive all the time. Those hoping for physical disks are a little displeased about the recent series of quid pro quos. These deals have Netflix delaying DVD releases in favor of increase streaming licenses. Netflix is claiming that in the last quarter 55% of users streamed at least one item from the catalog. That's up from 36% at this time last year.

The reason is clear. While it has always been available on PCs, all the major consoles now have a Netflix streaming option, and there are inexpensive options like the Roku box. There is also a plug-in for Windows Media Center that accomplishes the same function. Users of the Xbox 360 need to maintain a Xbox Gold account to take advantage of Netflix streaming, but the numbers show that isn't much of an impediment. If you use Netflix instant Streaming, let us know how you like it and what platform you use.

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