Netflix Chief Sparks Mini Revolt Among Some BlackBerry 10 Users

Paul Lilly

Cries of "boycott!" emanate from the BlackBerry 10 camp.

Netflix has been known to rile up its subscribers on occasion. The biggest example of this is when Netflix tried to sever its DVD-by-mail division into a spinoff called "Qwikster" so that it could focus all its efforts on streaming. That didn't sit very well with consumers, but it wouldn't be the last time the company would make an unpopular decision. Just a few days ago, Netflix CEO Reed Hastings hinted that his company currently has no plans of developing a BlackBerry 10 app.

In an interview with The Canadian Press , Hastings was asked if he'd had a chance to try out any of the new BB10 devices yet.

"No. Like many people I was a BlackBerry addict from 1997 or 1998 through to the iPhone but I haven't tried it. We don't currently support streaming on the BlackBerry, it's a unique operating system you have to target, and unfortunately there's just not enough volume for entertainment (apps)," Hastings responded.

Hastings conceded it's a "great device" for productivity chores, but when it comes to entertainment, he doesn't believe people interact with BB10 devices the same way they do an iPhone or Android device.

His comments sparked some users on the CrackBerry forum to boycott Netflix and to encourage others to cancel all subscriptions, home and mobile.

"That's right all and when asked why you are cancelling, make damn sure you tell them [it's because] Netflix will not be on BlackBerry devices," the opening post reads .

The post drew support from several users, though not all of them.

"BlackBerry is ultimately responsible for its own ecosystem. It might not be fair, and I KNOW y'all won't agree, but while I concede that BlackBerry has worked hard to rectify the app gap, the absence of an app is BlackBerry's responsibility," a forum user posted. "I believe Netflix will come when an agreement is reached."

In other words, BlackBerry made its bed, now it has to sleep in it, is what the above poster is saying.

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