Netbooks really help the overall sales figures for PCs, but as it turns out, they
aren’t so great for the bottom line
. It’s the highly attractive price of netbooks that keeps them in high demand. This might actually be a negative trend for PC makers, according to market research firm, DisplaySearch.
John Jacobs, director of notebook research for DisplaySearch, said, “…the lower [average selling price (ASP)] of these devices are clearly having a negative impact on portable PC market revenue. For 2009, we expect continued ASP erosion across all portable computer categories, leading to the first [year-over-year] decline of portable computer revenue.” Netbooks are currently responsible for a staggering 21.5% of PC shipments. Even with these unit numbers, they only make up 10.9% of revenue.
Sales prices of full size notebook computers have been pushed down considerably by the netbook bonanza. Notebook prices are down 10% in the last year. This may be an unsustainable trend in the PC market. The trend is, however, expected to continue next year.