Napster to Relaunch Again with New Streaming Strategy

Paul Lilly

Let the streaming music wars begin. Just last week Microsoft went on the offensive and attacked Apple's iTunes service over its pricing model compared to the Zune Pass unlimited subscription service, which serves up all-you-can-listen-to tunes plus 10 free tracks for $14.99/month. Looking to leapfrog ahead of them both, Napster, now a Best Buy commodity, is planning to relaunch its subscription music service with a $5 deal that includes 5 free tracks every month.

"There's no need to settle for 30-second clips to decide if you want to buy a song," said Chris Gorog, CEO of Napster. "For five bucks now you can have access to our entire music catalog and get five MP3s to add to your permanent collection."

The new pricing model, which goes into effect tonight, could put Napster in contention with more popular music services and put the one-time P2P pioneer back on top. Napster's catalog sits at over 7 million strong and includes more than 60 commercial-free radio stations, which seems like an obscene amount of content for the same price as a Subway footlong.

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