MySpace Eating Facebook's Dust in Traffic, Users

Paul Lilly

In the latest episode of As the Social Networking World Turns, Facebook not only remains the most popular hangout, but now boasts twice as many users as MySpace. That wasn't the case back in June 2008 when, according to ComScore, both sites hovered around 100 million unique users. Since that time, Facebook has grown by another 100 million users, while MySpace appears to have plateaued.

However, there's always a twist, and MySpace is quick to point out that it still dominates the lucrative U.S. market where the bulk of advertising revenue is to be made.

"We are laser focused on building a sustainable global business which we measure by profits and revenue -- not just eyeballs," MySpace said in a statement . "In a tough economic climate, our international revenue is up 30% year over year and we continue to focus on those markets with the strong monetization opportunities.

"Additionally, MySpace continues to dominate the U.S. market -- where the bulk of online advertising revenues reside -- both in terms of monetization and user engagement with more than 76 million unique users and a 40% spike in engagement year over year."

While true for today, MySpace would do well to prepare for tomorrow. Consider this interesting tidbit: According to ComScore, the internet recently passed a billion global users, which means one-in-five internet users are on Facebook.

Image Credit: TechCrunch via AdAge

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