MSI has so far been pretty quiet about its plans to enter the increasingly crowded e-book market, instead letting others steal the spotlight. Maybe not for long, based on what we just found out. According to MSI chairman Joseph Hsu, the company is developing an e-reader built around Nvidia's Tegra platform.
Sounds promising just on that tidbit alone, but unfortunately, we won't see anything from MSI in time of the holidays. There are still some kinks to be worked out, so MSI has decided to hold off until the first half of 2010 to divulge any more details. Bummer.
The timing might not be terrible for MSI. It's true that rival Asus also plans to release an e-book reader in the near future, but first run batches will be limited and aimed at charities . Consumer models aren't expected to ship until the first quarter of 2010. Plus, tapping into Tegra could potentially turn out to be a huge advantage for MSI, particularly when pitted against grayscale e-book readers like the one Asus is working on.