Disney and Warner Bros. have chalked out a new anti-piracy strategy. They seem to believe that merely targeting movie pirates is not enough, especially when their abettors enjoy perfect impunity. To this end, the two colossi have
forged a partnership to go after Triton Media
, a company the duo says assisted nine content piracy sites by advising them on online advertising and referrals.
In a complaint filed with a U.S. District Court in California Tuesday, the movies studios allege that Triton has “owned, operated, provided advertising consulting and referrals for, and/or provided other material assistance to nine websites www.freetv-video-online.info, supernovatube.corn, donogo.com , watch-movies.net, watchmovies-online.tv , watch-movies-links.net , thepiratecity.org, and havenvideo.com.”
The complaint describes the above-named websites as “one-stop-shops” for infringing works. As a large part of the complaint is dedicated to the nine websites and their modus operandi, details on Triton's role are limited. Alleging that the advertising company has been assisting the websites despite being fully aware of the illegal nature of the content they house, the movie studios contend that Triton's conduct amounts to contributory copyright infringement and inducement of copyright infringement. They want the court to award unspecified damages and an injunction barring further infringement.