Motherboard Makers Tout New Technologies in Bid for More Market Share

Paul Lilly

Been out of the motherboard loop for awhile? Even if you haven't, be prepared to learn some new terminology. In a bid to increase market share and separate themselves from the competition, motherboard makers have upped the marketing ante with new or revised terms.

Asus, for example, is touting support for IEEE 802.3az Energy Efficient Ethernet on a bunch of its new boards. According to Asus, the standard can bump up energy savings to the tune of 81.3 percent just by reducing power delivery when there's no or low network activity.

Gigabyte, meanwhile, has begun advertising its USB Power feature, which the company claims delivers more power to its USB ports, enough to charge Apple's iPad.

And then there's MSI, who recently released a pretty big Hydra driver update for its Big Bang Fuzion motherboard and has been advertising Quantum Wave audio technology and other marketing bullets.

Image Credit: MSI

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