More Advertising Troubles for Google. FTC Concerned with AdMob Deal

Ryan Whitwam

The FTC appears to be preparing to officially challenge Google's acquisition of AdMob on anti-trust grounds. Google has long insisted that the deal will not hinder competition. Sources say the FTC has asked AdMob's competitors to testify about the possible effect on the mobile advertizing industry should the deal go through.

Google announced the deal in November of last year, and the FTC took immediate interest. The Big G stated in December that the FTC was investigating the matter. In a statement to the Wall Street Journal, Google said, " Mobile-app advertising is less than two years old; there are more than a dozen mobile-ad networks." Google may have reason to worry as Apple is rumored to be gearing up for an entry inot the mobile ad space.

Google is still framing the situation with the FTC as a discussion, and not an adversarial legal battle. They are treading lightly hoping to get the deal approved, but all signs point to problems. Do you think the FTC has reason to fear a Google/AdMob deal?

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