Let's play word association: I say "Monster" - what would you say? You might say ".com" (popular job hunting site), or "Green" (Fenway Park's famous left-field wall), or "Frankenstein" (doctor? monster? both!), or you might even say "Cable" as in Monster Cable. However, as far as Monster Cable is concerned, the only "Monster" they seem to believe in is their own trademark.
As TechDirt reported this week, Monster Cable's busy suing almost every company with "Monster" in the name for alleged trademark infringement. Monster Cable's latest target is a Rhode Island-based miniature golf company called Monster Mini Golf . The company is already looking at a cool $100G in legal fees because of the litigation with Monster Cable. To learn how the mini-golfers are fighting back, join us after the jump.
Monster Mini Golf is fighting back in two ways:
How do you feel about these tactics? If you're a Monster Cable user, does this change how you view the company? Hit Comment to sound off.