Microsoft's Newest Scroogled Ad is Another Misfire

Paul Lilly

Make the bad man stop

This whole " Scroogled " campaign Microsoft has going reeks of pettiness and misguided priorities. The latet ad has a company pitchman walking up to seemingly complete strangers with a Chromebook in hand and asking them what kinds of things they do on a laptop. He then uses their answers to explain why a Chromebook is a poor choice, be it because it can't install Microsoft Office (though he neglects to mention you can run Office 365) or whatever other specific app isn't supported.

Some of the criticisms are fair, albeit not fully explained, the above Office example being one of them, and that doesn't even take into account Google's own productivity software. But whatever, if installing Office is a deal killer, then yes, a Chromebook is a terrible choice.

The other big negative is that a Wi-Fi signal is required to get the most out of a Chromebook. You can still work on things offline, but it's not quite the same. So, if you're frequently without Wi-Fi, there's another reason a Chromebook isn't an ideal choice.

However, the issue isn't whether or not the Chromebook is a good or even serviceable option -- user reviews left on Amazon suggest that not only is the Chromebook popular, but that buyers are generally happy with their purchase after the fact -- but Microsoft's approach to this whole thing.

Near the end of the newest ad, Microsoft focuses on the Asus T100, a Windows 8/8.1 convertible. It's introduced at the 1min 09 mark, at which point the pitchman explains its features and functions for all of 10 seconds. TEN freaking seconds. That's how much time Microsoft spent promoting its own ecosystem in an advertisement that runs 1min 43sec long.

Given how badly the original Surface bombed and the slow rate of adoption to Windows 8/8.1, Microsoft should think about spending less time disparaging Google and put more time and energy into showing off (and improving) it's own products, don't you think?

In any event, here's a look at the ad:

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