Microsoft Snatches Up Nokia's Devices Division for $7.2 Billion

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legionera

Hurray!

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RUSENSITIVESWEETNESS

Microsoft sent Elop in to sabotage Nokia, which he did very well. Then Microsoft buys Nokia for a song.

Wow.

They can destroy other companies as well as their own....

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d3v

If anything they paid too much. What use is a floundering company that MS has no expertise in running?

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Paper Jam

Goodbye, Nokia. Hello, Surface Phone. Or maybe just Surface.

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Neufeldt2002

So Elop leaves MS for Nokia, sign an exclusive to sell only Windows phones, later they sell to MS after Nokia's stock dropped 85%. I think this was in the works from the beginning, as well Elop has been mentioned as possible MS CEO now that the Nokia deal is through. Well played MS, well played.

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Renegade Knight

I tend to agree. Nokia should have been selling Android, Symbian (which they updated to keep up with the times). And even bought Palm from HP and sold those.

Nokia used to be in the business of selling phones to the world before they became the pitch man for Windows Phones and turned their back on every other phone selling opportunity out there.

This purchase is a great deal for Microsoft and a crappy one for Nokia.

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DeltaFIVEengineer

Honestly, you would have to be blind not to see this coming. It fits with Microsoft's turnaround strategy and this is a big last hurrah for Ballmer before he leaves. Time will tell if this is a good idea or not but the potential for MS to pick up market share in European and developing markets is huge with Nokia. Of course, that's assuming the dynamics which keep Nokia going in those markets don't change.

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Slowman

On paper it sounds good but Microsoft has a lot of PR work to do in western Europe. A couple of years back Nokia received 80 million Euros from the German government in tax incentives to stay in Germany. Once they got the money they closed the factory and moved it to Romania.

So Nokia is a dirty word in Germany and not overly popular in some of the other countries. Last July I was walking through the electronics department of a shopping center in Trier and a woman was looking at phones. She had a Nokia and the salesman walked up to her, "It's a pity that Nokia's quality has dropped since they stopped making them in Germany." You could see the light come on and she moved over to another brand.

Microsoft may want to consider a name change.

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Refuge88

A name change for a brand like Nokia just isn't really a fee-sable in any way shape and form.

Thats like trying to change the name of Coke in America.

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Slowman

The commit was about a 70/30 split on joke/serious. There is one big difference though. Coke is popular while Nokia right now is know and hated. It's been over 2 years and people are still bitter about it. It also didn't help when they basically told everyone to kiss their ass as they closed it down. Their signs and banners were the most popular urinals around for quite some time.

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big_montana

MS will have to eventually change the name, as the sales agreement only gives MS rights to the Nokia name for 10 years. Nokia has other interests outside of mobile, and they only sold the mobile branch to MS. So a name change is coming.

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DeltaFIVEengineer

10 years is an eternity in the tech world so I don't think it would be totally unrealistic for them to change in less than half that time. Judging by how desperately MS is trying to copy Apple, I wouldn't be surprised if there were MS branded mobile phones by the end of next year. I see it as more of a gradual progression though as they phase out the Nokia line of devices and replace them with their own.

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big_montana

Actually, I missed this little tidbit in the purchase announcement - the “Nokia” mark will remain property of the Finnish company, and may only be used on featurephones running the basic Series 30 and Series 40 operating systems under a 10-year license agreement. (Nokia itself is barred from using the Nokia brand on any mobile devices at all until December 31st, 2015.)

So, not even MS can use the Nokia name. Name change is coming.

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legionera

I am sorry, but did you just say that MS is copying Apple? Stop convincing yourself with public BS sir! Google is copying Apple. Apple is copying Microsoft.

Trust me!

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DeltaFIVEengineer

I'm not sure what public BS you're referring to but Apple is not a software company. Never has been. Apple is a hardware and device company that also makes software. Microsoft is a software company trying to become a hardware and device company that also makes software.

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legionera

Perhaps they manufacture those Intel cpus as well.