Microsoft May Start Using Lumia Brand on Tablets, 'Nokia by Microsoft' for Smartphones

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riopato

Instead of doing the lazy thing and changing the brand, how about improving the brand name

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wintercoder

Dumb move.

Lumia is associated with smartphones... so leave it there.

Surface is associated with tablets... so leave it there.

Lumia tablets? Foolish move.

(I oversee dozens of Surface tablets and hundreds of Lumia (WindowsPhone) smartphones for our company ... and my family owns four Surface tablets.)

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COGNAK

I agree. Both names haven been around for a while now, at least in the US market, so why shake things up (again)? Though, if MS decides to pursue their Surface Mini with Windows RT, they could give that line the "Lumia" branding to help further distinguish between their full-fledged Windows and Windows RT devices.