Microsoft Unceremoniously Dumps the Name 'Metro'

Pulkit Chandna

There is no dearth of those who would like to see nothing more than a mea culpa from Microsoft apologizing for wrongly trying to shove the Metro design language down their throats with Windows 8. But we’re sure these critics wouldn’t mind an unceremonious dumping of Metro one bit either. And guess what? Microsoft has just granted their wish by quietly doing away with Metro. But unfortunately, the company is merely getting rid of the name and not the typography-based design language itself.

Despite initial reports suggesting that the decision to dump the name is meant to avoid a legal dispute with Metro AG, which owns the trademark for the name Metro in its native Germany, Microsoft is saying otherwise.

“We have used  Metro style as a code name during the product development cycle across many of our product lines,” a spokesperson for the company told veteran Microsoft watcher Mary Jo Foley ( ZDNet ). “As we get closer to launch and transition from industry dialog to a broad consumer dialog we will use our commercial names.”

The Verge claims to have gotten its hands on an internal company memo apprising employees of Microsoft’s decision to discontinue the name with immediate effect. According to the memo, Microsoft arrived at this decision following “discussions with an important European partner.” Further, the company expects to “land” on a replacement term by the end of the current week.

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