Microsoft Trying to Boost Surface Sales Through iPad Trade-in Program

Pulkit Chandna

Redmond is offering a minimum of $200 for “gently used” iPads

Microsoft is currently running a limited-time iPad trade-in offer , allowing people to bring in their “gently used” iPad 2,3,or 4 into select Microsoft retail outlets across the U.S. and Canada and walk out with a Microsoft store gift card worth a minimum of $200. While the offer has been live for well over a week now, the good news is that there’s still plenty of time left.

Of course, Microsoft is not doing this to gain an entry into the electronics trade-in market. It is simply trying to prop up sales of its own Surface tablets at the expense of its most high-profile competitor. Redmond, in fact, wants to get that iOS-running tab out of your hands first and foremost, and if you choose to use the gift card toward the purchase of a brand new Surface RT or Pro slate, all the better.

Valid until October 27, 2013, the offer is only available offline and that too in select Microsoft retail locations in Canada and the U.S. (including Puerto Rico). As for eligibility, all 2nd-, 3rd- and 4th-generation devices are eligible as long as the device is in good shape and you still have the power cord. Also, the device can’t be password protected.

In case you are actually considering trading in your old iPad for a Surface RT or Pro, please bear in mind that Microsoft is slated to unveil its next-gen Surface tablets on September 23, 2013 at a special event in New York — so it’d be wise to wait until then.

Image Credit: TechnoBuffalo

Follow Pulkit on Google+

Around the web