Microsoft to Sponsor Live-Action Family Guy Variety Show


Not that it probably needs it at this point, but the marketing blitz for Microsoft's upcoming Windows 7 operating system continues, taking a turn for the unexpected. The Redmond company has signed a deal with Fox to sponsor a variety show produced by "Family Guy" creator Seth MacFarlane, who also plays the voice of Peter Griffin, among others, and actress Alex Borstein, who voices Lois Griffin.

The MS-sponsored variety show -- currently called "Family Guy Presents: Seth & Alex's Almost Live Comedy Show" -- mixes live action "Family Guy" musical performance, animated shorts, and celebrity guest appearances. And a healthy does of Windows 7 references.

"You'll see us deeply integrated into the content. You'll hear a lot about how Windows 7 can help you simplify your PC -- it's simple, fast, and easy to use," said Gayle Troberman, general manger of consumer engagement and advertising at Microsoft. "We'll be evoking the cast of "Family Guy" in some interesting ways that integrate the product messages."

The show will air November 8 without commercial interruption.

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