Microsoft is at a key juncture in its history as a consumer tech company, with two high stakes launches scheduled for next month. It will be rolling out Windows Phone 7 on November 8 (in North America) as it looks to atone for the sin that was Windows Mobile. At stake is a respectable position in the increasingly important smartphone market.
The North American launch of Kinect is also scheduled for November. Here too the stakes are high as the company is looking for a magical moment that could see its console take a clear lead in what has been a keenly contested console generation.
But how determined is MS? So determined that the company reportedly plans to spend $500 million on promoting Kinect – as much as it spent on plugging the Xbox 360 – and around $400 million on Windows Phone 7 marketing efforts.