Microsoft to Optimize Search Results for Shoppers with Ciao Acquisition

Pulkit Chandna

Microsoft might have failed in its hammy attempt to acquire Yahoo, but it hasn’t relinquished its goal of improving its standing amongst search engines. To this end, it has acquired Greenfield Online for $486 million . Greenfield Online owns popular European price-comparison portal ciao.com.

The company hopes to improve the usefulness of its search results – especially for shoppers - by integrating results from ciao.com. MS is going to do away with Greenfield’s online survey business, and is known to have reached an agreement with an anonymous financial buyer over the sale of the survey business.

Image Credit: PC World

Around the web

Comments