Microsoft to Open 75 New Retail Stores, Shows Little Love for Midwest

Paul Lilly

During a presentation at Microsoft's Worldwide Partner Conference this week, the Redmond software giant revealed big plans to aggressively expand its retail presence by opening scores of retail stores over the next several years. The stores will be located both in the U.S. and abroad as Microsoft looks to expand the "Microsoft story" and counter Apple's brick-and-mortar presence.

Neowin posted a pair of Microsoft Store maps showing where future locations will be opened in the next two to three years, compared to the 11 locations that currently exist. Many of the 75 new stores are clustered around the coasts, with a noticeable gap in most of the mid-west.

The first Microsoft Retail Store was opened in October, 2009 in Scottsdale, Arizona and coincided with the launch of Windows 7. Microsoft has since added 10 more stores, in some cases poaching employees from Apple's retail locations with the promise of pay raises and compensation for moving expenses, AppleInsider reports .

Image Credit: Microsoft via Neowin

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