Microsoft Takes Issue with Apple's Proposed 'App Store' Trademark

Paul_Lilly

Credit Apple for popularizing the concept of an "app store" as a viable business model, but should the Cupertino company be granted a trademark for the term? Not as far as Microsoft is concerned .

Microsoft this week filed a motion opposing Apple's application to trademark "app store," which Apple describes as a retail store offering "services featuring computer software provided via the Internet and other computer and electronic communication networks." According to Microsoft, the term is just too generic.

"Microsoft opposes Apple's application on the grounds that 'app store' is generic for retail store services featuring apps and unregistrable for ancillary services such as searching for and downloading apps from such stores," Microsoft said.

To prove its point, Microsoft quoted Apple CEO Steve Jobs in a recent interview using the term in reference to Android-based app stores popping up online.

"In addition to Google's own app marketplace, Amazon, Verizon, and Vodafone have all announced that they are creating their own app stores for Android," Jobs said. "There will be at least four app stores on Android which customers much search through to find the app they want and developers will need to work to distribute their apps and get paid."

Microsoft bolded the references for emphasis, claiming the quote as "undisputed evidence confirm[ing] that 'app store' is generic."

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