Microsoft Not Going to Hell in a "Truck" After All

Pulkit Chandna

A few days ago, Microsoft revealed that it had sold 150 million Windows 7 licenses since the OS first hit the market, making it the fastest selling operating system in history with a 7-copies-per-second sales rate. Going a little further back in time, Steve Jobs suggested at the D8 conference that the PC's days as the most dominant force in computing might be numbered. He even likened PCs to trucks : “PCs are going to be like trucks. They're still going to be around, they're still going to have a lot of value, but they're going to be used by one out of X people.”

While Jobs' prognostication was rebuffed at the very same event by Microsoft CEO Steve Ballmer, the debate is likely to persist deep into the future. Now, Microsoft is again blowing its own vuvuzela.

Frank X. Shaw, Microsoft' corporate vice president of Corporate Communications, was full of big numbers in a recent blog post avowedly inspired by “the Windows 7 milestone.”Although the blog post highlighted Microsoft's success across a wide array of businesses by citing relevant statistics, it was also meant to remind ambitious rivals like Apple that Microsoft is not, after all, going to hell in a “Truck.”

Shaw pointed out that while Apple is expected to sell 7 million units of its “groundbreaking” tablet this year, PC sales are expected to top 350 million units. He even reminded Apple that it still trails Nokia and RIM in the global smartphone market. Shaw was so determined to target Apple that he conveniently overlooked the fact that Microsoft remains a fringe player in the smartphone market - someone clinging onto dear life by the skin of its teeth.

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