MySpace might have quietly slipped to the second position, behind Facebook, on the social-networking charts but it remains a stellar performer when it comes to online display ads.
MySpace emerged as the leading U.S online display ads publisher for the month of June with 51 billion ad views , according to data released by comScore Ad Metrix. Yahoo was a distant second with a shade over 34 billion ad views. The search ads behemoth Google occupied the 5th spot with 5 billion ad views.
As for the top advertiser, the honor went to Microsoft. The company's 5.5 billion display ad views came courtesy its Windows Live Search promotional campaign.