Microsoft Loses Mobile Market Share to Google and Apple

Paul Lilly

Only Android and iOS saw market share growth last quarter.

The latest data from the comScore MobileLens service suggests that Microsoft is having a rough time carving smartphone market share in the U.S. away from Google and Apple. It happened just the opposite, actually. Android and iOS were the only two mobile operating systems to see market share growth for the three month period ending in November 2012, while Microsoft's Windows Phone platform declined by 0.6 percent.

Android gained the most users, increasing its share of the mobile market from 52.6 percent to 53.7 percent, while iOS jumped from 34.3 percent to 35 percent. All other mobile players saw a decline. RIM dropped a percentage point to 7.3 percent, Microsoft is down to 3 percent, and Symbian continues to wither away as it clings to just 0.5 percent of smartphones in the U.S.

The data comes from a survey of more than 30,000 U.S. mobile phone subscribers. Out of those surveyed, the majority own Samsung handsets. Here's how it looks:

  1. Samsung: 26.9 percent (up 1.1 percent)
  2. Apple: 18.5 percent (up 1.4 percent)
  3. LG: 17.5 percent (down 0.7 percent)
  4. Motorola: 10.4 percent (down 0.8 percent)
  5. HTC: 5.9 percent (down 0.4 percent)

comScore also examined how smartphone owners use their mobile devices. Three quarters engage in text messaging, while more than half download apps. A third use their smartphone to play games, and more than a quarter -- 28.7 percent -- listen to music on their mobile phone.

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