Microsoft Launches Second Volley in Its Laptop Hunters Campaign


Redmond's ad writers drew blood with their first Laptop Hunters ad: "Congrats, Lauren. It's a PC," last month. They've wasted little time in following it up. This time, it's the guys' turn, and a little higher budget's in the offing: Giampaolo goes shopping for a powerful laptop under $1500. We watch him check out the stats, the keyboards, and hear him dismiss the Mac platform: "Macs, to me, are more about the esthetics, not the computing power." In the end, Giampaolo snags a Windows Vista-based laptop for about $1100. The tag line this time? "It's a PC because I'm really picky."

You can check out (Silverlight required) the continuing Laptop Hunters series at Microsoft's TV commercials website (including last year's painful "Mojave Experiment" and unbearable Gates & Seinfeld misfires). We like the Laptop Hunters commercials, but how about you? If you're on the Mac versus PC fence, do they push you off the fence? If you have Mac-loving friends or family members , what do they think? Hit Comment and tell us what's up.

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