Microsoft Hires the Old Spice Guy to Plug Windows Phone 7

Justin Kerr

I’m going to avoid using any obvious jokes by asking you to read the headline, then look at my post, then back at the headline. Okay, so I couldn’t resist torturing an obvious Internet meme, but in my defense neither could Microsoft. As part of the new Windows Phone 7 rollout marketing dollars are starting to flow, and it looks like Old Spice You Tube star Isaiah Mustafa will play at least some role in the new campaign.

You can see the first clip prepared for the Australian market below. Should Microsoft have come up with its own idea? Or was it only a matter of time before more companies tried to cash in on an ad campaign that generated tens of millions of free views?

Can’t blame them for trying anyway.

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