Like everyone, Microsoft hates to back a loser. There comes a time though when you have to lick your wounds and suck it up. With the demise of Microsoft backed HD DVD, they are now working on incorporating the new storage option into Windows.
Microsoft is developting a “Windows Feature Pack for Storage” for both Windows XP and Vista. On the Microsoft Connect website they
three new technologies each in their own installer for the prerelease beta:
Active Storage Platform: This pre-release package enables the Windows platform to restrict access to portable devices (such as a USB Flash Device) via a certificate or password authentication based on the IEEE 1667 standard specification.
Image Mastering: API update for Blu-Ray media: This feature enables the Windows platform to do master style optical burning on Blu-Ray media.
Smart Card Drive: : This release provides support for new form factors, such as ICCD/CCID smart cards.
Maybe official Microsoft and Windows support for Blu-ray will help speed adoption rates for the new storage media.