Microsoft to Drop SkyDrive Branding Following Defeat in Trademark Case

Pulkit Chandna

The English High Court had recently ruled against MS in a trademark claim filed by British Sky Broadcasting

Microsoft was the first truly big tech company to jump on the cloud storage bandwagon when it launched Windows Live Folders in August 2007. Within days of its initial release, the service had its name changed to Windows Live SkyDrive. Now, the cloud storage service, which has come a long way in terms of features and functionality since then, is once again about to have its name changed.

Unlike last time,though, this upcoming name change won’t be voluntary. This is because a British court recently ruled against Microsoft in a trademark case dating back to June 2011, ruling that the name “SkyDrive” infringes upon British Sky Broadcasting Group’s (Sky) rights in the “Sky” mark.

Despite initially announcing that it would appeal the English High Court’s decision, Microsoft has now decided against it. Instead, the company has reached an understanding with Sky, whereby the latter will let the former use the SkyDrive name “for a reasonable period of time to allow for an orderly transition to a new brand.”

“We’re glad to have resolution of this naming dispute, and will continue to deliver the great service our hundreds of millions of customers expect, providing the best way to always have your files with you,” Microsoft said in joint press release announcing the settlement.

Although the press release does acknowledge that the settlement contains “financial and other terms”, their exact nature remains confidential.

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