The Windows logo has evolved over the years, but has always followed a carefully crafted theme. The Iconic Windows Flag is one of the most recognizable logos of our generation, being printed literally billions of times on the stickers we find plastered to our cases and laptops, as well as the ever so handy start key on just about every keyboard made in the last 10 years. Love it or leave it, everyone knew it, and isn’t that the whole point? Apparently not, as Microsoft has now publically declared their intent to ditch it in favor of something new.
The new logo design isn’t a radical departure, sticking with 4 separated piece design, but it’s still a curious choice. Most companies pay millions to achieve the type of brand recognition Microsoft is voluntarily giving up.
Smart move? Or marketing disaster? You be the judge.