Google’s Nexus One announcement earlier this week included confirmation that future phones sold on the Google website would all be available unlocked. So, Google intends to work with various hardware partners, and sell some of the resulting phones as Google branded. Some have said this could be a dangerous road for Google to travel, as they may risk alienating their partners.
Among those critics is Microsoft
Microsoft’s Entertainment and Devices President Robbie Bach took Google to task for the move in a speech at CES. "Doing both in the way they are trying to do both is actually very, very difficult… Over time you have to decide whether your approach is with the partners or more like an Apple approach that is more about Apple. Google's is an interesting step. We'll see how people react," said Bach.
Microsoft has been struggling with Windows Mobile as of late, so you have to wonder if they should be giving Google advice in this space. It is possible that some hardware partners could be put off by Google’s move, but Android has one big advantage over Windows Mobile. Google does not charge their hardware partners a license fee to use Android. We’ll have to see if hardware companies are scared enough that Google could upstage them to pass up that deal.