Keep your friends close and your enemies closer. If you can't beat 'em, join 'em. Or choose your own cliche, bearing in mind that Microsoft is considering whether or not to port its Zune software and services to other platforms, most notably to Apple's. Is the sky falling?
"We are evaluating a lot of options in terms of platforms," Jose Pinero, Director of Communications for Microsoft's TV, Video, and Music Business told ZDNet's Mary-Jo Foley when asked point blank about the possibility of Zune running on Apple devices. "Zune is a music and video service from Microsoft. Period."
In other words, while Microsoft would like nothing more than to beat iPod in the music player market, that isn't the Zune's focus, which is software-based. And considering the number of users who would be willing to dump iTunes in a heartbeat if it didn't mean giving up their shiny iPods, it makes sense that Microsoft would at least entertain the idea of opening up Zune to the largest install-base of music players.