Remember that old economics lesson about supply and demand? If demand for a product rises, the company producing it can raise the price to the point where the supply and demand curves intersect. But when the demand for a product is almost non-existent, the invisible hand of economics demands that price falls. In the case of Microsoft’s Games for Windows LIVE initiative, the price has now fallen to zero. Microsoft just announced today that Games for Windows LIVE will be free for all users (both Silver and Gold accounts), which is the price it should’ve been at all along. Gamertags, buddy lists, and achievements will be enabled on all accounts without an annual fee, though gamers who play on Xbox LIVE will still have to pay for that service.
Check back later today for our interview with Kevin Unangst, Senior Global Director of Games for Windows, who will reveal what other plans Microsoft has next for the GFW program.