Microsoft Attacks Apple over iTunes Pricing


Oh snap, it's on like Donkey Kong, or at least like an intense level of Galaga. More specifically, Microsoft continues its advertising offensive against Apple with yet another commercial pointing out the cost of being hip, only this one targets iTunes and not MacBooks.

In the latest ad, financial planner (certified, of course) Wes Moss points out it would take $30,000 to fill the latest iPod using iTunes at a buck a pop.

"I don't know about you, but I don't have thirty grand laying around for music," Moss says.

His solution? A subscription service like Zune Pass, of course! "One costs a lot, and one costs a little," Moss adds, referring to the iPod with $30,000 worth of music and Zune Pass's unlimited subscription plan for $14.99/month. For those of you doing the math at home, $30,000 buys almost 167 years of Zune Pass.

There are obvious flaws in Microsoft's latest pitch, but the goal here isn't necessarily to discredit Apple's iPod/iTunes combination as a viable music platform (too late for that) as much as it is to promote Zune Pass. The question is, will it work?

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