Mag+ Concept Shows How You Might Read Magazines in the Future

Maximum PC Staff

The presentation of information, whether visual or textual, is always undergoing transition to meet the demands of human consumers and the potential of new technology. Dominate forms of presentation, up until recently, are print and video. New on the scene is digital presentation, which shares characteristics of both print and video, but possesses a technological potential vastly greater. Problem is, the means for presenting information digitally doesn’t necessarily mesh well with either print or video. For digital presentation a new paradigm is needed--something that takes advantage of the strengths of all three delivery methods.

Bonnier R&D, which is affiliated with Popular Science , and the design firm BERG are collaborating on a new paradigm for the humble magazine , something they’ve dubbed the “Mag+”. The Mag+ retains the visual qualities of a glossy, color magazine, while adding a new way of accessing and consuming content. For example, articles run in ‘scrolls’, rather than pages, and are placed side-by-side (called a “mountain range”), letting readers ‘swipe’ their way through content. Basic hyperlink technology is included, referred to as ‘heating up’ words and pictures, allowing access to the web for additional information.

In deference to expectations, the Mag+ strives to retain the ‘look-and-feel’ of a magazine, including content access and delivery in issues.

Bonnier R&D says the Mag+ concept “...uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.” They also acknowledge there is much more to be learned about the digital reading experience.

Bonnier and BERG’s Mag+ joins existing prototypes developed by Sports Illustrated and Wired .

Image Credit: Bonnier Publishing

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