When you do something really well in the corporate world, it’s often easier for a bigger company to just acquire you, rather than try to out do you. Just look at Alienware and Dell or Voodoo and HP. Now, Logitech has acquired Ultimate Ears for $34 million in cash.
Ultimate Ears has a loyal following of touring musicians, sound engineers and mainstream music lovers. An estimated 75 percent of today’s touring rock musicians now use the Ultimate Ears custom-fit in-ear monitor while performing. Pricing for the company’s consumer products begins around $40, while pricing for custom products can be as much as $1200.
“Ultimate Ears is a perfect fit for Logitech and our audio business,” said Gerald P. Quindlen, Logitech president and chief executive officer. “Since its inception, Ultimate Ears has been driven by innovation, close ties to its customers, and the desire to enable an immersive audio experience. Logitech’s success has been built on using a deep understanding of our customers to create innovative products that let people immerse themselves in their pursuits – whether they are listening to music, gaming, watching a video or otherwise enjoying their digital lifestyle. We look forward to using our worldwide distribution network and operational efficiencies to help more people discover this superior listening experience.”
We can hope that they adapt some of Ultimate Ears technology into some really great headsets for computers too!