Logitech: Jumping on the Google TV Bandwagon was a "Gigantic" Mistake

Paul Lilly

Logitech admitted it was a "mistake" to get in bed with Google to promote the Google TV platform and is content to pull out and cut its losses, significant as they are. There will be no more producing Logitech Revue set-top boxes for Google TV, nor will there be a new model to replace it once current inventory is completely depleted, Logitech CEO Guerrino De Luca told investors.

According to The Verge , De Luca made no attempt to sugarcoat just how bad of a decision it was to back Google TV, which he called a "beta" product in one his presentation slides. He confessed that Logitech "executed a full scale launch with a beta product and it cost us dearly." Along with operational miscues in EMEA, De Luca told investors the hit was "well over $100 million in operating profits."

He also described the Logitech Revue launch as "a mistake of implementation of a gigantic nature," and while he still thinks Google TV has a shot at being successful one day, it would be a "grandchild of Google TV" and not anything Google currently has on the table. If and when that day comes, expect to see Logitech sitting "on the bench."

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