LG: Windows Phone 7 Launch Didn't Meet Expectations

Paul Lilly

LG is happy with Microsoft's Windows Phone 7 platform and believes there's a lot of potential there, but the company is less than thrilled with the platform's launch.

"From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected," James Choi, marketing strategy and planning team director of LG Electronics, told Pocket-lint.com in an interview .

Despite the slow launch, LG isn't giving up on WP7 or changing its tune on the platform.

"LG has been closely collaborating with Microsoft from the beginning," Choi said. "What we feel is that it is absolutely perfect for a huge segment out there. What we feel is that some people believe that some operating systems, mainly Google, are extremely complicated for them. But Windows Phone 7 is very intuitive and easy to use."

So what's the problem? According to Choi, being a mostly high-end device is holding the platform back. He says that "once Windows Phone 7 handsets that are mid-tier to low-tier start appearing the market share will grow."

Microsoft is banking on it. As CNet amusingly points out , the long retired Windows 98 OS has a higher market share than WP7, according to Net Market Share's numbers. Windows 98 claims a scant 0.04 percent of the worldwide OS market, while WP7 sits at less than 0.010 percent.

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