LG Stars in Google TV's Second Act

Paul Lilly

Google's attempts to transform your living room into one big Web-fest have fallen flat, to say the least, and if you ask Logitech, it will tell you it made a " big mistake " getting in bed with Google, a decision that cost the company $100 million. That hasn't stopped LG from being smitten with the sultry sultan of search, and once the Consumer Electronics Show in Las Vegas kicks off, LG will unveil a Google TV that combines Google's Android OS with its own 3D and Smart TV technologies.

"LG has constantly strived to provide consumers with wider choices in home entertainment that bring the highest level of sophistication and convenience," said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. "Through Google TV, LG has merged Google’s established Android operating system with LG’s proven 3D and Smart TV technologies, offering consumers a new and enthralling TV experience."

This isn't a set-top box and keyboard combination like the one that proved unpopular, but an actual HDTV with Android baked in. Viewers will be able to navigate the user interface and select from a plethora of apps and Web-based content. As for the actual display, LG's TV will utilize the company's own Film Patterned Retarder (FPR) technology to serve up 3D visuals when wearing battery-free 3D glasses.

LG didn't provide a time frame for when it plans to ship its Google TV.

Image Credit: LG

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