LG Looks to Reinvent HDTV with Nano Full LED Technology

Paul Lilly

Talk about multitasking. While LG Electronics gets ready to introduce the world to a 55-inch OLED HDTV at CES next week, the company is also lifting the curtain on the next generation of flat-panel televisions featuring Nano Lighting Technology. Two new sets will comprise LG's new Nano Full LED series, the LW9500 and LW7700, both of which are supposed to produce a brighter, more clear picture than current generation LED TVs.

"Extremely thin film printed with a proprietary light dispersion pattern and combined with a full array of LEDs disperses light more evenly across the screen, creating pictures that are brighter and more uniform than conventional edge-lit LED sets," LG explains . "What’s more, an Anti-Reflection Panel on the screen minimizes reflection from external light sources, including sunlight, to provide a crystal clear picture."

LG says the LW9500 and LW7700 also boast improved localized dimming in both 2D and 3D courtesy of their Micro Pixel Control. As LG explains it, Micro Pixel Control manipulates individual LED blocks to add greater range to colors, improving upon black levels and natural colors.

Both of these sets are 3D capable, with the LW9500 kicking things up a notch with LG's TruMotion 480Hz, while the LW7700 features LG's TruMotion 240Hz.

The LW9500 will be available in 60-inch and 55-inch sizes, and the LW7700 in 55-inch and 47-inch sizes.

Image Credit: LG

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