LCD TV Shipments Drop for First Time Ever, DisplaySearch Says

Paul Lilly

Most everyone interested in owning an LCD TV seems to have already went out and purchased one. According to DisplaySearch, worldwide TV shipments tumbled 8 percent year-over-year in the first quarter of 2012, marking the steepest rate of decline since the second quarter of 2009. More telling, however, is the fact that LCD TVs, which dominate the market with an 84.2 percent share of all types of TVs (well ahead of CRT TVs, which sits in second place with a 9.9 percent share), saw shipments drop by 3 percent year-over-year, and by 33 percent sequentially.

This is the first time in the history of the category that LCD TV shipments have fell on an annual basis, and the immediate future doesn't look so bright for the segment, either.

"Soft demand and cautious expectations about the upcoming year in many parts of the TV supply chain have led to a slowdown in shipments," noted Paul Gagnon , NPD DisplaySearch Director of North America TV Research. Gagnon added, "Key component prices, such as LCD panels, are not expected to decline much in 2012, and many brands are concentrating on improving their bottom line. Both of these trends will contribute to slowing unit volume among a price conscious consumer market."

Every other category of TVs fell as well, including Plasma (minus 18 percent year-over-year), which has continued to stick around. As for TV brands, Samsung holds the top spot with a 26 percent share of the total market, ahead of LG (14. percent), Sony (9.4 percent), Sharp (6.5 percent), Panasonic (5.3 percent), and all remaining brands (38.3 percent).

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