No matter how many companies try, we're not sure USB flash drives preloaded with music or movies will ever generate the kind of sales marketing gurus envision, but Kingston and Sony, along with the help of the late king of pop, are nevertheless going to try.
Timed to the DVD and Blu-ray release of Michael Jackson's "This Is It," Kingston plans to release a limited edition 2GB drive with the flick preloaded on the memory stick. According to Kingston, the film can be backed up on up to three PCs and works with Windows XP, Vista, and Windows 7.
"Sony Pictures Home Entertainment is dedicated to exploring new distribution channels, and we are pleased to work together with Kingston on a program that introduces consumers to Flash memory as a vehicle for enjoying their favorite movies on devices like netbooks and PCs," said Sony Pictures Home Entertainment senior vice president digital distribution Joe Arancio.
The drive will be available on January 26 for $20.
Image Credit: Kingston