Perhaps in an attempt to stave off the competition in what's shaping up to be a battle royal in the e-book reader market, Amazon has again dropped the price of its Kindle 2, this time from $299 to $259. In addition, Amazon said it will start selling an international version with a built-in AT&T SIM card for $279 on Monday, October 19.
“Kindle is the most wished for, the most gifted, and the #1 bestselling product across the millions of items we sell on Amazon, and we’re excited to be able to lower the price," said Jeff Bezos , Amazon.com Founder and CEO. "We’re also excited to announce a new addition to the Kindle family–Kindle with global wireless. At home or abroad in over 100 countries, you can think of a book and download it wirelessly in less than 60 seconds."
The U.S. Kindle Store now comes crammed with more than 350,000 books, including 104 of 112 New York Times Bestsellers, Amazon says. And most of those sell for $10 or less. But Amazon also faces increasing competition from a number of other players suddenly panning for gold in the e-book market, including Sony, Asus, and others.
Image Credit: Amazon