The Surface Pro officially hit the street this weekend, and it promptly sold out across the board. As with most “sold out” product launches, the Surface Pro is facing both praise, and criticism in roughly equal measure. Fans of the product are suggesting Microsoft simply can’t keep the tablet in stock , while its opponents are countering with accusations that the company is simply creating artificial scarcity .
Microsoft has certainly created enough hype , but did the company simply underestimate demand after the lackluster launch of Surface RT? Or did they do it on purpose to stimulate consumer lust for a gadget so hot they simply can’t get it.
The appeal of Surface Pro is certainly clear. It’s a fully functional PC in tablet form, which docks to create a very capable Ultrabook. The reviews have suggested it isn’t the greatest choice if you spend most of your computing time using the device on your lap, and battery life leaves room for improvement, but otherwise the Surface Pro seems to be the convertible device to beat.
Regardless of Microsoft’s guilt when it comes to artificial scarcity, the company is certainly dominating the conversation, and that’s never a bad thing. Will regretful consumers return their purchases en masse the way they did with Surface RT, or will OEM’s sit up and take notice the way Microsoft intended? It will probably take more data then we can collect this weekend to determine for sure, but it certainly sounds like the Surface Pro is the good news story Microsoft was hoping to lead with when they launched Windows 8.
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