Is Microsoft Planning to Use "Kumo" Brand for More than Just Search?

Pulkit Chandna

Speculation has been rife about the possible use Microsoft might make of the “Kumo” name. The general consensus amongst the speculators has been that Kumo would be the new name of Microsoft’s Live Search service. But a new trademark application filed by Microsoft hints that the new name might be used for a few other MS services as well.

The Kumo trademark is intended for use in sundry segments, including advertising, telecommunications, education, training and entertainment, and not just for online search. Microsoft has also registered quite a few domains with the name Kumo in them. Maybe Microsoft believes that a brand new name might just turn the tide in its favor as far as the high-stakes online search market goes.

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